Users who tap "Send Message" on your Facebook ads land in Messenger. Since a page admin can't always keep an eye on it, these messages can go unanswered for days — AI prevents that.
"Send Message"-objective campaigns run from Facebook Ads Manager route the clicking user directly into your page's Messenger inbox. This inbox usually gets less attention than an Instagram DM because businesses tend to concentrate their social media management on Instagram — so Messenger requests quietly pile up.
The next-gen AI Facebook Messenger Assistant greets every message to your page at the same time and same speed as Instagram and WhatsApp; no channel gets neglected.
If a user who clicks a "Send Message"-objective ad gets no reply, the cost of that click is wasted.
The customer base actively using Facebook can differ from your Instagram audience; leaving this channel unattended means losing that audience entirely.
Alongside Instagram and WhatsApp, Messenger conversations also show up in the same dashboard.
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